For six years in Dubai, I specialised in producing content for the hospitality, travel, lifestyle and F&B sectors. In 2019 alone we produced nearly 1,800 videos, showcasing the best of hotels, places of interest, outlets, destinations and experiences the UAE, Hong Kong, Australia and South Africa had to offer.
It is proclaimed audiences do not want to be sold to these days, and whilst I agree, there is always an element of promotion for gain. We love what we do, and our testimonials speak for ourselves, if you would like to discuss how we can tell your story and generate you an ROI through content and promotion, please do book a meeting with me.
“Don’t spend without investing”
It’s all very well having a library of content, but unless (thanks to the algorithms) you have budget, or a tremendously engaged audience, your content won’t get seen.
Consider collaborating in the videos with likeminded, synergetic brands to share each other’s audiences, divide the costs (potentially), and add breadth to your reach – but note the script of your video will need to be equally weighted (if splitting the production spend), so co-write your script to ensure all brand collaborators benefit.
I’m happy to support you with your next campaign, get in touch.
Thank you for reading.
A.