The Art of Branding

What is in a brand?

A brand is much more than a logo, a business card, it is in fact the direct relationship you have with your customers. How your business is received, perceived and respected by your peers, employees, stakeholders and customers.

I will take you through a very concise brand audit, helping you see yourself from a different perspective. Using psychological patterns, you’ll see your brand and business through a different ocular allowing you to refresh the presentation of your offering, your values and if we need to revisit the brand messaging, tone of voice, colour palettes, narrative, we can do this together.

What is branding?

Within this service you’ll learn the following:

• The origins of branding
• What a brand means to your business and to your customers
• Competitor analysis
• The psychology of colour
• Who is best to present your business
• How to align your employees with your brand