You’re not alone, many start up businesses have a great idea, but understanding the funding needed introduces a hurdle. This article will help you understand how you build a brand and where to start.
When considering building a brand we take it in stages and some primary questions need to be answered:
- Who are your competitors?
- Where are they positioned in the market?
- Where would you like to be positioned?
- What would you like you brand to say about you?
The last question is interesting and we ask this a lot let’s try something – let’s say you are starting an accountancy firm – there are hundreds already out there, but what is at the core of their brand? The answer is values, but what are they? Does their visual presence deliver what they tell you in their marketing collateral? We imagine the words used include; Trust, Confidence, Efficient, Certified, Established. Maybe yours are too?
Look at it from a customer’s view point – they buy from what they see. If you’ve got a simple and effective logo, with a consistent visual language, a confident tone of voice, defined typography and industry relevant colour pallet this will show your potential customers who and what you are without you having to tell them.
Try this:
- Google ‘[your sector] in [your location] logo‘
- Click on images
- Have a scroll through to see which logos stand out for good and bad reasons.
As an experienced Creative, I specialise in not just being able to build brands, but help you understand the psychology of design with the researched and developed rationale behind out routes. However, the best part? I also understand business.
A brand is of course way more than a logo and business card. It’s your customer’s perception of your product or service.
- Google your industry and location.
- Click on images
- Take your current logo and ask yourself, “Do I look visually competitive placed against my competition?“
If the answer is no, then contact me and I’ll show you how to build a brand.
Thank you for reading.
A.