Branding, Content and your customers.
This is an overview of what I spent many years busy with, building an organisation of four businesses supporting multinational clients and hundreds of start ups. Engaging millions and refreshing brands through the psychology of the consumer environment.
You may have seen some of the commercials on TV, web, or shoots in magazines, social or even supermarkets, but may not know how we do it.
The Show.
Your customers have micro-particles of time to understand your message, and for them to decide if they need it. It’s obvious, however, multi-targeting your message and key times will help convert leads.
A similar message can be broadcast several times (depending upon your offer), to engage with the customers at a time they need it.
The Tell.
I am an experienced story teller working with some incredible brands with great stories. It’s not all about marketing these, most of the time highlighting the benefits through PR are far more powerful.
The Game.
Self-proclaimed experts vs. Industry professionals.
Customer psychologists vs. Customers.
As an industry professional working with customers to build brands and content worth watching, delivering engagement and brand loyalty. The magic may come from the edit suite, when all the hard work is professionally mastered to offer a compelling visual experience, however, to achieve this, there must be time invested in pre-production. This is where the story is written the shots are decided, the script is born and the message to be communicated is crafted.
New SEO.
It took me several few years to really master SEO, and to fully understand the best methods. My approach is unlike others – I educate our customers as to what it is and how it will help here’s my advice. Videos for your business will help dramatically when customers are reviewing which company to work with, purchase from or buy in to.
Label your content thoroughly, whether it be blogs, video, images you want to be found, creating content without the correct labelling voids it of purpose, if you are having your website designed by a third party supplier, ensure they are correctly labelling your content or even better, invest your time to ensure this is done how you need it. You never want to see ‘image.png’ as a label.
Can I help?
If you’re looking for advice on how to create a great content and brand strategy, get in touch and we can work through it together.
Thank you for reading,
A.